I'm a Senior Content Designer with roots in healthcare and finance. Industries where trust isn't a nice-to-have, it's imperative and often the product. I've spent my career making high-stakes, highly complex experiences feel intuitive, understandable, and meaningful.

What drives me is the strategy behind blending content and UX. I've always believed that content design and UX aren't separate and shouldn’t be siloed. You can't create a clear narrative through a product if content designers aren’t part of the design process. The words and the experience have to grow together, or one will always be catching up.

I care about content systems that scale, cross-functional collaboration that actually sticks, and building the kind of shared language that makes whole product teams sharper.

In my current role as squad lead, I act as the connective tissue between designers, researchers, product managers, engineers, and risk to translate between the different disciplines and keep the experience coherent end-to-end.

When I’m not at work!

I live in London with my small and slightly aggressive cat Pickle, and I’m currently taking pottery lessons and recently made my own (very tiny, and quite messy) fruit bowl!